Develop emerging leaders’ talents by training them to new working methodologies, knowledge, skills, and hands-on experience.
All posts by Madhusha
Business Model
Integrate a strategic way to build & develop a business or product and test your business model to check the viability of your project.
Product-Market Fit
Build products and services addressing needs of the market and aligned with your business objectives.
Landing Page Optimization: Tools & Tips
In June 2017, I joined the Google Team France as a Digital Coach for 2 events: Le salon des entrepreneurs in Lyon and Vivatechnology in Paris. I spent 5 fantastic days meeting entrepreneurs, startups and like-minded people. My role was to dive deep into their digital strategy to show them how to master it using Google Tools as well as giving them my insights.
How to make a kick-ass pitch?
As a startuper or entrepreneur, you may be familiar with this concept more than anyone else, though it’s quite another thing to explain it to people. At NUMA, we have seen so many entrepreneurs driven by their ideas but failed at the exercise of pitching. Therefore we thought we would share a couple of tips we learnt over the years while listening to startup pitches to make a kick-ass pitch.
The Art of Prototyping
One of the intriguing aspects of interaction design is the rapidly changing landscape and the overlaps with other disciplines and complex systems. To test and iterate ideas within this milieu, we design our prototyping process as much as we design final products and services.
How to find the right co-founder?
Finding the right co-founder is a struggle for many startup founders. It’s hard to find someone that fits with your project, with you and the problem you are solving. At NUMA, we receive emails every week with the same question: I don’t have co-founder, how can I find one? There are no perfect solutions for solving this problem, but there are processes to build a successful partnership. When you’re looking for a co-founder, you’re looking for someone that will share your daily life, same as the person you’ll marry. So keep in mind that you would not find them in one day.This business marriage is based on a long term relation built on trust and shared experiences.
The Rules of Good Collaboration
As our industry evolves from relying on manufacturing to being more heavily service-based, the role of a designer is evolving away from that of a ‘rockstar’, one-man genius. Here are CIID’s key principles for managing teams of collaborative fusionists that excel at designing services across our modern, complex systems.
5 Keys to Master your Digital Marketing Strategy
After working for Google France as a digital coach the past 2 years, I have met hundreds of entrepreneurs and SME owners. Some of them understood the importance of digital transition in their business, some of them didn’t — mostly because of a lack of time or knowledge. Above all however, they often don’t have a good mindset about the value and purpose of digital marketing. Most of them find themselves going digital just because they feel that they have to, but not because they truly understand the results they could get.
Five People Essential to your Startup Success
Jim Rohn once said, “We are the average of the five people we spend the most time with.” In terms of the startup ecosystem, if you want to find success, surround yourselves with people who want you to succeed and who share the same goals.