Corporates and startups are often put on extreme polarities when it comes to ways of working, hierarchies, resource utilisation and business potential. In reality, these worlds are merging at a fast pace. This owes to the fact that there is a growing interdependence between the two sides. Knowledge exchange is the need of the hour and there is a phenomenal release of innovation energy creating fruitful interactions when this collaboration happens.
There can be few bigger influences on our national life and prosperity than the effectiveness of water and wastewater management services. Water utilities are progressively faced with the ongoing challenge of doing more with less against a backdrop of powerful regulatory forces, ageing assets, and little interaction with the end consumer. The focus on accurate, relevant, timely information and greater stickiness with the customer is of paramount importance.
In the past few months, as a Growth Hacker at NUMA Bengaluru, I’ve been experimenting with cold emailing. I’m telling you, email is still one of the most effective ways to reach out and leverage a community. I developed a 5-step process to go from cold to warm emails:
As a startuper or entrepreneur, you may be familiar with this concept more than anyone else, though it’s quite another thing to explain it to people. At NUMA, we have seen so many entrepreneurs driven by their ideas but failed at the exercise of pitching. Therefore we thought we would share a couple of tips we learnt over the years while listening to startup pitches to make a kick-ass pitch.
After working for Google France as a digital coach the past 2 years, I have met hundreds of entrepreneurs and SME owners. Some of them understood the importance of digital transition in their business, some of them didn’t — mostly because of a lack of time or knowledge. Above all however, they often don’t have a good mindset about the value and purpose of digital marketing. Most of them find themselves going digital just because they feel that they have to, but not because they truly understand the results they could get.
Jim Rohn once said, “We are the average of the five people we spend the most time with.” In terms of the startup ecosystem, if you want to find success, surround yourselves with people who want you to succeed and who share the same goals.