All posts by Madhusha

How we developed an acceleration program involving internal teams for India’s largest food and beverage company.

Read how we empowered their internal team members to get to a deep understanding of consumer pain points, identify winning entry points, design a differentiated concept & test the prototype with real consumers using growth hacking techniques.

Know more about how our service designers helped the team validate the business opportunity, create a product roadmap and eventually a go-to-market blueprint for their teams to implement.

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How we developed and delivered workshops focused on transforming the postures and practices of over 100 managers of a French automotive interiors multinational.

Read how Link helped the team build strategies to deploy innovation at scale by tackling areas such as exploiting existing resources, reducing talent attrition by keeping employees engaged, identifying new business opportunities and increasing recognition for the India team within the group.

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How we worked with teams of a multinational energy and petroleum company to develop an intrapreneurial mindset while building new revenue streams for their established Indian businesses.

Link designed a comprehensive 6 month journey consisting of 8 innovation workshops based on design principles, 12 intrapreneurship sessions to develop, test and validate their MVPs, a 5 day product bootcamp to take the MVP to development stage as well as learning expeditions in Bengaluru & Mumbai.

Read how the final project was executed in collaboration with startups in the city of Pune.

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How we assisted a prominent telecommunications MNC in enhancing agility, adapting to market disruptions, and realising their growth objectives.

Link worked with 30 select teams for a series of workshops focused on problematization, value proposition, user journey mapping, business model canvas and storytelling. Read this case study on how this support enabled teams in refining their ideas and ensuring alignment with their organisation’s key objectives of market desirability, business viability and technology feasibility.

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How we orchestrated a design sprint for one of India’s leading e-commerce companies, igniting the development of a digital platform tailored for Gen Z browsing customers.

Read how the 5 day sprint led an interdisciplinary team of designers, marketing managers and product developers to create a digital solution rooted in the needs and behaviour of the ‘browsing persona’ buyer that would host new-age, quirky D2C brands.

Learn how the sprint proved to be an effective way to kickstart the project and build high fidelity prototypes of the end-to-end digital experience.

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