All posts by Suditi Mandal

How we assisted a prominent jewellery brand in India to enhance customer experience by streamlining billing processes and reducing turnaround time.

Read how we used service design to identify blocks in the user journey related to lengthy billing time and in-store shopping experience of jewellery buyers. Using a combination of in store observations, industry benchmarking, service blueprinting and customer interviews, the Link team provided recommendations to address the wait time.

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How we supported a multinational energy and petroleum company to promote a culture of customer centricity across various functions.

Link worked with their innovation team to design multi-touchpoint innovation days focused on customer centricity. Read our case study on how we designed and facilitated a series of mailer campaigns, quizzes, ‘catalyst’ webinars, masterclasses as well as visits to innovative cutting edge companies for their employees.

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How we empowered high-potential executives at a Swiss manufacturer of escalators, moving walkways, and elevators to leverage design thinking methodologies in crafting innovative products and services.

Read our case study on how internal teams of this elevator manufacturing company utilised design thinking frameworks to first identify the right problem and then ideated on reimagining user experience in a vertical elevator within residential buildings and luxury hotels.

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How we guided Indian employees of an American pharmaceutical company to adopt the practice of identifying precise problem statements before delving into solution mode.

Link enabled teams working in areas such as patient data analytics, health literacy and drug trials to identify the right problem statements followed by ideation rooted in innovative technologies such as digital twin, remote monitoring using robots and intuitive AI dashboards. Read our case study that captures this 2 day workshop and its outcomes.

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How we assisted a premier electricity and natural gas organization in orchestrating their global startup showcase.

Discover our role in facilitating startups’ participation in this worldwide showcase, offering them the chance to present to over 10,000 international attendees from more than 100 countries, all on a unified platform. This inclusive platform features prominent global companies, investors, policymakers, and thought leaders.

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How we partnered with the largest water and waste management MNC to solve urban challenges.

Discover how this collaboration led to the inception of an international open innovation program. Startups responded to challenges posed by global cities, fostering collaboration among city authorities, corporations, and startups. The initiative aimed to address urban issues, crafting innovative solutions to construct sustainable and efficient cities through data and technology.

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