Crafting a better customer experience in a highly competitive market

As part of their ongoing innovation initiatives and in order to ensure that the company’s engagement programs are aligned with their customers’ needs and profiles, a major Oil & Gas company collaborated with Link to execute an intrapreneurship program for their teams. The goal was to improve the positioning of their product in the market, understand the needs and pain points of their end-customers while infusing an entrepreneurial mindset in the team.

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